Capturing attention with cute puppies
I’ve written about Beth Kanter’s use of images before, actually made a screencast about it which was selected as screencast of the week over at Techsmith.
This time I attended a webinar where Beth was a presenter. Usually when I am on a webinar, I am doing several other things. Email, reading blogs, perhaps on chat. Seldom does something compel me to give it full attention.
Beth did something very interesting, which kept me focused. Cute puppies. She has noticed that a lot of her audience of non-profit techies post pictures of themselves with their dogs online. So she came up with the idea that pictures of dogs would capture their attention.
Now I don’t even think of myself as a non-profit techie, and I have three cats not dogs. She was talking about the use of technology and social networking. Yet, my focus was captured by wanting to see what creative dog picture she would use next. Even more interesting to me was I had actually already seen the slide deck, and still I wanted to see how she would weave together the social media story with the dogs.
